You have took the time to research several domain name selections and you have put together a pretty decent domain name portfolio, now it’s time to sell the those domains. In this article I will define what is an end user, my methods for finding endusers and the contact methods that I use. I am by no means an expert in this field but I have had enough success with end user sales to give you a little insight. So adjust your computer chair and join me for a knowledge filled journey into the mind of a domain name salesperson. This is Part 1 in a series on this subject:

What is an end user???

In order to define an end user you must first define a domain name reseller. A domain name reseller can be considered a middleman of sorts, someone who buys a name for one price with the goal of flipping the name at a later time for 2, 3 or 100 times the purchase price. The reseller may hold on to a name for 3 days or 3 years before flipping it. They may sell it to another reseller for a higher price or they may sell it to an end user who breaks the cycle and develops or redirects the name. The end user is someone who generally doesn’t buy the name and wait for the value to raise, they are a company that has a specific and immediate need for the name (even if they don’t realize it yet). The end user generally doesn’t know that they need to buy illiteracy.us. They were perfectly happy with StopIlliteracyInTheUnitedStates.com until you planted a seed in their head by contacting this enduser. Sometimes that simple contact is all that it takes to get the ball rolling….

Finding an end user that has a need for your name

I live in The United States where dot com is perceived as king and every domain name has to be a dot com to be taken seriously, or so the thought goes. However the reality soon becomes clear, many websites put many thousands of dollars into website design, thousands into PPC and many more thousands into SEO but they are using a crap domain name. As soon as you find that quality website using a non-quality name then you have your first end user candidate!

The easiest way to find an end user that has a need for your name is to plug your domain keywords into the Google search box (although it is not always that easy). I am using illiteracy.us as an example once again, this is the name that I would like to sell. My first step would be to Google “illiteracy” and see what kind of results I get, go ahead and follow along at home so we can call this an interactive experience! As you will see, there are several results that are not endusers (Wikipedia.org, Wikipedia.org, Merriam-Webster.com, NYTimes.com, Answers.com, etc) but there are a couple of possibilities (National Right To Read Foundation: NRRF.org, SIL.org). I purposely picked a difficult name to illustrate a point that I alluded to earlier, it’s not always that easy.

Sometimes you may need to search beyond the parameters. Let’s go ahead and Google “literacy“, you are still playing along at home, right? Look at the possibilities now!!! NIFL.gov, LiteracyCenter.net, LiteracyConnections.com, Literacy.org, Famlit.org. This list goes on and on, page after page, at first glance all of the websites could benefit from owning illiteracy.us. Broaden your horizons and think outside the box and you may see a whole new avenue for domain name sales. Of course, I will need to visit all of the sites to see if they are truly candidates but in a matter of minutes I am able to find a few end user possibilities (thanks to all of your help).

Now we have a few organizations that may benefit from owning this name and for our homework we (I) must get on the websites to see if they are a true candidate. In the coming days I will discuss how to find the right person to send the email to, what the email should say, how it should be sent and much, much more. Stop back for Finding an end user to buy your domain name part 2.

Related posts:

1. Finding An End User To Buy Your Domain Name Part 2
2. Bulk Sale of High Search Volume Domain Names
3. My view on .us domain names
4. The Difference Between A Crap Domain, A Decent Domain and A Great Domain